Using Social Media In Your Offline Business

I have been contemplating whether social media can be used effectively for any business–off line or on line; services or goods. If so, how can it be used universally? I get the use of blogs as a web presence and I think blogs are great. But what about Facebook, Twitter, YouTube, LinkedIn and the rest. Where do they fit in?

So, I started researching and watching how other people are using these services to promote their businesses. I’ve seen one patent attorney offering webinars on basic patent law information. In my mind he’s establishing himself as an expert who is not only knowledgeable in the area of patents, but also technologically savvy. He’s made himself available to a completely different generation of clients.

I’ve also observed several Realtors on Facebook and LinkedIn. For those looking to relocate to a different city or state but don’t have a Realtor, these Web 2.0 properties are perfect places to promote yourself as an expert in a particular niche market.

The worlds of YouTube, Flickr, and SlideShare are full of photographers, hairstylists, and cake makers displaying the finished products of their talents. Here is where consultants, coaches, accountants, lawyers, etc. can educate and motivate.

So I finally got it. Social media used in the business world is about gaining exposure, establishing expertise and building trust.

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