The term blog is relatively new, and in large circles very unfamiliar. Blog is short for weblog, which in its most basic form is nothing more than an online journal. It’s a place where you can share your thoughts on any subject and receive feedback in the form of comments from interested readers.
However, in the business arena, a blog takes on a more formal role as a valuable business tool. Used correctly, the blog should serve as the voice of your company, openly expressing your business’ philosophies and beliefs. Your blog should also build and strengthen your relationship with your existing clients and begin creating trust with potential clients.
As you can see, the blog is a powerful way to generate additional good will for your company. The next posting will examine more closely the benefits and the dangers of blogging.