Every business, no matter if it’s product-drive or service-related, needs a presence online. When someone can find information about you online it brings instant credibility. If I hear about a company, go looking for them online and can’t find them, it makes me question the legitimacy of that business. Having a blog is an easy, free way to create an online presence.
Second, blogs can be used to bring in new clients. If your company uses its blog as an essential part of its marketing plan, it will bring new clients. These are clients your business may not have otherwise reached with traditional marketing strategies. Of course new clients mean more money.
Third, blogs are powerful tools for earning additional revenue. One of the most difficult things about having a website is driving traffic to that site. Blogs give your an automatic advantage because the search engines love blogs that are properly set up. and maintained. Blogs have fresh new content at least weekly as opposed to websites that are often not updated more than once per year. Using this traffic, many companies set up affiliate relationships and sell other company’s products. Additionally the blog can be easily monetized with Google Adsense ads, Widget Bucks ads, and a host of other forms of ads.
Another good reason to start a blog is to establish yourself as an expert in a certain field or industry. For example, if you’re a personal injury attorney you can host free teleseminars on what people should and shouldn’t do when they have an automobile accident. As you build your expertise, you build your business, and you make more money.
Blogging provides many benefits for your business. Since blogging is free, I think the better question to ask yourself is why shouldn’t you blog.